About Me

Experienced UX Designer and Digital Marketer with over 10 years of expertise in strategy, design, and marketing. Committed to enhancing user experiences through automation, technology, and strategic communications. Proven track record of delivering creative solutions and adopting technology to drive impactful digital experiences and business growth.

Experience

Marketing Manager

Nurture Marketing Manager, University of Arizona Global Campus

October 2023 — Present

  • Spearhead Nurture Marketing strategies and campaigns including copywriting, design, development, and data analysis
  • Design and develop admission portal applications in Salesforce’s Experience Builder
  • Conduct market research and analyze funnel metrics to enhance conversion rates
  • Collaborate with stakeholders to optimize digital touchpoints using VOC insights
  • Build and oversee campaigns within Salesforce and Salesforce Marketing Cloud (SFMC)
  • Ensure cross-device compatibility and WCAG compliance
  • Prototype, test, and iterate digital strategies for streamlined user interactions
Recent Projects
Apply Now

Streamlined landing page sent to leads, optimizing user experience and accessibility to encourage prospective student engagement.

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Financial Aid Resources

An informative landing page designed to reduce administrative withdrawals due to missing FAFSA's.

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Winter Break

A specialized landing page developed to better inform students of important dates, links, and FAQs surrounding Winter Break.

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Art Director

Art Director, Southern New Hampshire University

January 2023 — October 2023

Promoted from Senior Graphic Designer, May 2021 — January 2023
  • Led design, development and creative strategy for Nurture Marketing communications
  • Conducted A/B testing and iterative design to enhance student experiences
  • Managed campaigns within Salesforce Marketing Cloud (SFMC)
  • Analyzed metrics with Hotjar and Google Analytics to improve conversion rates
  • Ensured cross-device compatibility and WCAG compliance
  • Leveraged VOC insights to boost student retention and satisfaction

Art Director, Bob’s Discount Furniture

October 2018 — June 2020

See previous role of Senior Graphic Designer, July 2017 — March 2018
  • Directed art and design for email and social campaigns, digital advertising, brand identity, in-store signage, and lookbooks
  • Designed and styled sets for photo shoots and commercials

Graphic Designer

Senior Graphic Designer, Southern New Hampshire University

May 2021 — January 2023

Promoted to Art Director January 2023
  • Designed print and digital assets for internal brand, web, and Nurture marketing campaigns

Graphic Designer, Octane Marketing

December 2020 — May 2021

  • Developed digital and print designs for an automotive marketing agency

Senior Graphic Designer, Bob’s Discount Furniture

July 2017 — March 2018

Promoted to Art Director October 2018
  • Directed art and design for email and social campaigns, digital advertising, brand identity, in-store signage, and lookbooks
  • Designed and styled sets for photo shoots and commercials

Freelance Graphic Designer, The Yankee Candle Co.

November 2016 — July 2017

  • Created print designs for consumer direct and retail divisions

Graphic Designer, American International College

January 2016 — November 2016

  • Designed print and digital materials for campus and alumni marketing

User Experience Designer

User Experience Designer, Last Call Media

March 2018 — October 2018

  • Designed user experiences for a full-service digital agency

Project Manager

Project Manager/UX Designer, Common Media

June 2015 — January 2016

  • Managed projects and designed websites for a digital agency

Project Manager, BRIGADE

August 2013 — June 2015

  • Managed projects for an advertising agency

Sorted by Newest to Oldest

Nurture Marketing Manager, University of Arizona Global Campus

October 2023 — Present

  • Spearhead Nurture Marketing strategies and campaigns including copywriting, design, development, and data analysis
  • Design and develop admission portal applications in Salesforce’s Experience Builder
  • Conduct market research and analyze funnel metrics to enhance conversion rates
  • Collaborate with stakeholders to optimize digital touchpoints using VOC insights
  • Build and oversee campaigns within Salesforce and Salesforce Marketing Cloud (SFMC)
  • Ensure cross-device compatibility and WCAG compliance
  • Prototype, test, and iterate digital strategies for streamlined user interactions

Art Director, Southern New Hampshire University

January 2023 — October 2023

  • Led design, development and creative strategy for Nurture Marketing communications
  • Conducted A/B testing and iterative design to enhance student experiences
  • Managed campaigns within Salesforce Marketing Cloud (SFMC)
  • Analyzed metrics with Hotjar and Google Analytics to improve conversion rates
  • Ensured cross-device compatibility and WCAG compliance
  • Leveraged VOC insights to boost student retention and satisfaction

Graphic Designer, Octane Marketing

December 2020 — May 2021

  • Developed digital and print designs for an automotive marketing agency

Senior Graphic Designer, Southern New Hampshire University

May 2021 — January 2023

  • Designed print and digital assets for internal brand, web, and Nurture marketing campaigns

Art Director, Bob’s Discount Furniture

October 2018 — June 2020

  • Directed art and design for email and social campaigns, digital advertising, brand identity, in-store signage, and lookbooks
  • Designed and styled sets for photo shoots and commercials

Senior Graphic Designer, Bob’s Discount Furniture

July 2017 — March 2018

  • Directed art and design for email and social campaigns, digital advertising, brand identity, in-store signage, and lookbooks
  • Designed and styled sets for photo shoots and commercials

Freelance Graphic Designer, The Yankee Candle Co.

November 2016 — July 2017

  • Created print designs for consumer direct and retail divisions

Graphic Designer, American International College

January 2016 — November 2016

  • Designed print and digital materials for campus and alumni marketing

User Experience Designer, Last Call Media

March 2018 — October 2018

  • Designed user experiences for a full-service digital agency

Project Manager/UX Designer, Common Media

June 2015 — January 2016

  • Managed projects and designed websites for a digital agency

Project Manager, BRIGADE

August 2013 — June 2015

  • Managed projects for an advertising agency

Skills

  • A/B Testing
  • Adobe Creative Suite
  • Agile Project Management
  • Analytics
  • B2C Marketing
  • Bootstrap
  • Collaboration
  • CRM
  • Cross Browser Compatibility
  • Debugging
  • Digital & Email Marketing
  • Experimentation
  • Figma
  • Google Analytics
  • Growth Mindset
  • HTML & CSS
  • Hotjar
  • Innovation
  • Iterative Testing
  • JavaScript
  • knak
  • Marketing Automation
  • Personalization
  • Prototyping
  • Responsive Design
  • Salesforce
  • Salesforce Developer Console
  • Salesforce Lightning Design System (SLDS)
  • Salesforce Lightning Studio
  • Salesforce Marketing Cloud (SFMC)
  • Search Engine Optimization (SEO)
  • SQL
  • User Experience Design
  • Visual Studio Code
  • WCAG Testing & Compliance

Education

Westfield State University

August 2011

Bachelor of Arts, Psychology
Minor, Art

susiereadhoward@gmail.com

413.200.0568

LinkedIn

Design Work